HubSpot Breeze Intelligence

Is HubSpot’s Breeze Intelligence Worth It?

Written by: Rebecca Young

Published: 16 December, 2024

When it comes to optimizing your marketing and sales efforts, data is everything. But managing, enriching, and making sense of that data? That’s where HubSpot’s Breeze Intelligence steps in. If you’re wondering whether this tool is worth integrating into your strategy, this post breaks down everything you need to know - what it is, its features, and how it could transform your business.

What is HubSpot Breeze Intelligence?

HubSpot Breeze Intelligence is a data enrichment and analysis tool designed to help businesses refine their lead and customer data. By leveraging AI and automation, Breeze makes it easy to identify high-quality leads, enhance your CRM data, and streamline customer interactions.

Essentially, it allows you to cut through the clutter of incomplete or outdated data and focus on prospects with genuine buying intent. It's built to integrate seamlessly with HubSpot’s suite of tools, enhancing your campaigns without the need for additional third-party software.

Key Features of Breeze Intelligence

Data Enrichment

Incomplete data is a marketer’s nightmare. Breeze automatically fills in the gaps within your HubSpot CRM, pulling in critical information such as company size, revenue, and even contact details into incomplete records. With HubSpot Breeze Intelligence, you can automatically enrich your contact and company data in just a few clicks.

How to Enrich Data in HubSpot Breeze Intelligence:

  1. Navigate to a contact or company record in your HubSpot CRM.
  2. Click on the "Actions" dropdown menu on the top-right.
  3. Select "Enrich data" from the list of options.
  4. Watch as additional fields, such as industry and employment role, are auto-populated in real time.
  5. Save the record and start using this enriched data for targeted outreach.

Enrich Data HubSpot Breeze

Pro Tip: You can also bulk-enrich multiple records by selecting them in your CRM and clicking "Enrich Data" under batch actions.

Benefit: Enables your team to prioritize and tailor their outreach, saving time and boosting conversion rates. This also saves hours of manual data entry and ensures your records are complete, actionable, and up to date.

Buyer Intent Insights

HubSpot Breeze analyzes online behavior and engagement to provide insights into prospects who show genuine buying intent. This feature is invaluable for prioritizing your sales outreach. After setting up buyer intent, you can begin to see these insights pulled into the platform.

How to View Buyer Intent Insights in HubSpot Breeze Intelligence:

  1. Navigate to Marketing and select Buyer Intent from the menu.
  2. Click on the Companies and choose the timeframe you’d like to review.
  3. Once the table has refreshed, view data on which contacts or companies have interacted with your website, opened emails, or downloaded key resources.
  4. Use these insights to create a list of high-priority leads.

Example Use Case: Let’s say you notice a prospect frequently visiting your pricing page and downloading whitepapers. These behaviors signal buying intent, making them an ideal candidate for outreach.

Buyer Intent HubSpot

Benefit: Helps your sales team focus efforts on prospects most likely to convert, reducing wasted time and resources.

Form Shortening

Filling out lengthy forms can deter potential leads. Breeze simplifies the process by auto-filling key data fields based on existing information.

How to Implement Form Shortening:

  1. Create a form in HubSpot as usual.
  2. Enable the Auto-Populate Fields feature under form settings.
  3. Test the form to ensure critical data like name, company, and email are pre-filled for returning users.

Benefit: Boosts form completion rates while maintaining high-quality lead data, reducing friction in the lead capture process.

Real-Time Data Updates

Breeze ensures that your CRM data stays accurate and updated. This prevents outdated contact details or company information from causing communication errors.

How to Enable Real-Time Updates:

  1. Activate the Auto-Sync feature within the Breeze Intelligence settings.
  2. Schedule regular enrichment updates for your contact lists.

Benefit: Keeps your data fresh, ensuring your outreach efforts are always relevant.

Advanced Segmentation

Segment your audience based on enriched data and buyer intent for highly targeted campaigns.

Benefit: Boosts engagement rates by delivering personalized experiences.

Who Could Benefit from HubSpot’s Breeze Intelligence and How?

  • Startups and Small Businesses: For companies with limited resources, Breeze automates tedious tasks like data entry and prospect research, allowing teams to focus on high-value activities.
  • Enterprise-Level Organizations: Large-scale businesses can use Breeze to manage and enrich vast datasets, ensuring marketing and sales efforts are data-driven and efficient.
  • Industries with Complex Sales Cycles: Industries like tech, healthcare, and financial services often deal with long and intricate sales processes. Breeze simplifies lead prioritization and follow-up strategies, ensuring no opportunity slips through the cracks.
  • Sales Teams: Sales professionals benefit from actionable buyer intent insights, allowing them to target prospects with precision.
  • Marketing Teams: Marketers can leverage enriched data and segmentation to create tailored campaigns that resonate with specific audiences. For more ideas on how to optimize your marketing efforts, check out our guide on how to create engaging social media content that will drive results.

How Much Do Breeze Credits Cost, and What Do You Get?

HubSpot’s Breeze Intelligence operates on a credit-based system. Pricing depends on your HubSpot subscription tier, but on average:

Packs of 100 credits: $30/month
What you get: Each credit allows you to enrich a specified number of records or access buyer intent data for a set group of leads.

The good news? You only pay for the data you use, making it a scalable solution for businesses of all sizes.

Is Breeze Intelligence Worth It?

The short answer: Yes!

Here’s why:

  • Efficiency: Breeze saves time by automating data enrichment and form shortening.
  • Accuracy: Up-to-date, enriched data means fewer errors and better decision-making.
  • ROI: By identifying high-intent leads, your team focuses efforts where they’re most likely to convert.

Whether you’re trying to scale your marketing, optimize your sales pipeline, or simply manage your data more effectively, HubSpot Breeze Intelligence delivers value every step of the way.

Ready to Breeze Through Your Data Challenges?

HubSpot’s Breeze Intelligence can transform how you approach marketing and sales, ensuring your team works smarter - not harder. If you’re ready to see the impact for yourself, let us know. We’d love to help you unlock its full potential.

If you’re interested in learning more, contact us at CRO:NYX Digital. We're here to help with all your marketing needs.

HubSpot
HubSpot Breeze Intelligence

Written by: Rebecca Young

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