Written by: Rebecca Young
Published: 16 December, 2024
When it comes to optimizing your marketing and sales efforts, data is everything. But managing, enriching, and making sense of that data? That’s where HubSpot’s Breeze Intelligence steps in. If you’re wondering whether this tool is worth integrating into your strategy, this post breaks down everything you need to know - what it is, its features, and how it could transform your business.
HubSpot Breeze Intelligence is a data enrichment and analysis tool designed to help businesses refine their lead and customer data. By leveraging AI and automation, Breeze makes it easy to identify high-quality leads, enhance your CRM data, and streamline customer interactions.
Essentially, it allows you to cut through the clutter of incomplete or outdated data and focus on prospects with genuine buying intent. It's built to integrate seamlessly with HubSpot’s suite of tools, enhancing your campaigns without the need for additional third-party software.
Incomplete data is a marketer’s nightmare. Breeze automatically fills in the gaps within your HubSpot CRM, pulling in critical information such as company size, revenue, and even contact details into incomplete records. With HubSpot Breeze Intelligence, you can automatically enrich your contact and company data in just a few clicks.
How to Enrich Data in HubSpot Breeze Intelligence:
Pro Tip: You can also bulk-enrich multiple records by selecting them in your CRM and clicking "Enrich Data" under batch actions.
Benefit: Enables your team to prioritize and tailor their outreach, saving time and boosting conversion rates. This also saves hours of manual data entry and ensures your records are complete, actionable, and up to date.
HubSpot Breeze analyzes online behavior and engagement to provide insights into prospects who show genuine buying intent. This feature is invaluable for prioritizing your sales outreach. After setting up buyer intent, you can begin to see these insights pulled into the platform.
How to View Buyer Intent Insights in HubSpot Breeze Intelligence:
Example Use Case: Let’s say you notice a prospect frequently visiting your pricing page and downloading whitepapers. These behaviors signal buying intent, making them an ideal candidate for outreach.
Benefit: Helps your sales team focus efforts on prospects most likely to convert, reducing wasted time and resources.
Filling out lengthy forms can deter potential leads. Breeze simplifies the process by auto-filling key data fields based on existing information.
How to Implement Form Shortening:
Benefit: Boosts form completion rates while maintaining high-quality lead data, reducing friction in the lead capture process.
Breeze ensures that your CRM data stays accurate and updated. This prevents outdated contact details or company information from causing communication errors.
How to Enable Real-Time Updates:
Benefit: Keeps your data fresh, ensuring your outreach efforts are always relevant.
Segment your audience based on enriched data and buyer intent for highly targeted campaigns.
Benefit: Boosts engagement rates by delivering personalized experiences.
HubSpot’s Breeze Intelligence operates on a credit-based system. Pricing depends on your HubSpot subscription tier, but on average:
Packs of 100 credits: $30/month
What you get: Each credit allows you to enrich a specified number of records or access buyer intent data for a set group of leads.
The good news? You only pay for the data you use, making it a scalable solution for businesses of all sizes.
The short answer: Yes!
Here’s why:
Whether you’re trying to scale your marketing, optimize your sales pipeline, or simply manage your data more effectively, HubSpot Breeze Intelligence delivers value every step of the way.
HubSpot’s Breeze Intelligence can transform how you approach marketing and sales, ensuring your team works smarter - not harder. If you’re ready to see the impact for yourself, let us know. We’d love to help you unlock its full potential.
If you’re interested in learning more, contact us at CRO:NYX Digital. We're here to help with all your marketing needs.
Solutions
Results
Resources
About
Contact
© CRONYX Digital SEZC
Privacy Policy
|Refund Policy