Exploring HubSpot’s Content Hub

HubSpot’s Content Hub is a content management solution designed to help you create and manage your website pages, blog posts, social media posts, email marketing content and any other content assets you use in your campaigns.

How is Content Hub Different from CMS Hub?

Content Hub includes the website management tools that previously existed in HubSpot CMS while adding in a wide range of additional tools that will allow you to quickly and dynamically create new text, audio, images, video, social posts and email content using AI.

HubSpot CMS Tools

HubSpot Content Hub includes all these great CMS tools that you’re already used to:

• Website pages
• Landing pages
• Blog pages
• CTAs
• Forms
• Knowledge Base
• HubDB
• Gated and Members-Only content management

New Content Tools

The Content Remix tools are some really cool new tools that allow you to generate new content by repurposing existing top performing content.

• Generate podcasts from text content
• Create brainstorming blog post ideas using new or existing content
• Drive conversions
• Promote content to a wider audience
• Generate email and social posts from top blog posts
• Get SEO recommendations

Advanced Content Generation Tools

Build new content easily with these new content generation tools:

• Brand voice tools to improve AI content generation
• AI blog writer to quickly compose blog drafts
• A/B testing
• Brand voice
• Smart content for pages

What’s Included in Each Tier of Content Hub

	Starter $15/month	Professional $450/month	Enterprise $1,500/month
Built-in AMP Support
Website & Blog Content Import & Export
Ads Management
XML Sitemap Generator
Marketplace App Integrations
AI Assistants, AI Blog Post Generator & AI Image Generator
Design Tools: Template Marketplace, Drag & Drop Editor & Design Manager Tools
Stripe Payment Processing (US Only)
Website Traffic Analytics
HubSpot Live Chat & Conversational Bots	Includes ticket creation, lead qualification, and meeting booking bots.	Includes ticket creation, lead qualification, and meeting booking bots, plus custom bots, custom branching logic, and advanced targeting.	Includes ticket creation, lead qualification, and meeting booking bots, plus custom bots, custom branching logic, and advanced targeting.
Facebook Messenger Integration	Basic Live Chat.	Includes bot branching.	Includes the ability to use code snippets for custom Messenger bot actions.
Website Domains	1 subdomain and 1 country code top-level domain on 1 root domain.	Unlimited number of subdomains and country code top-level domains on 1 root domain.	Unlimited number of subdomains and country code top-level domains on up to 10 root domains.
Website Pages	Up to 30 total website pages.	Up to 10K website pages. Includes smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. (Note: Dynamic pages do not count against your website pages limit.)	Up to 10k website pages. Includes smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. (Note: Dynamic pages do not count against your website pages limit.)
Multi-Language Content Creation	Create multi-language versions of website pages, landing pages, and blog posts in up to 3 HubSpot-supported languages.	Create multi-language versions of website pages, landing pages, and blog posts in as many HubSpot-supported languages as you want.	Create multi-language versions of website pages, landing pages, and blog posts in as many HubSpot-supported languages as you want.
Blog Posts	One blog on the same subdomain as your website. Includes 10K blog posts, up to 20 authors, and 50 tags.	Up to 100 blogs on unlimited subdomains. Up to 10K blog posts, up to 2K authors, and 5K tags.	Up to 100 blogs on unlimited subdomains. Up to 10K blog posts, up to 2K authors, and 5K tags.
Landing Pages	Up to 30 landing pages. Includes custom templates.	Up to 10K landing pages. Includes custom templates, smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. (Note: Dynamic pages don't count against your landing page limit.)	Up to 10K landing pages. Includes custom templates, smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. (Note: Dynamic pages don't count against your landing page limit.)
CTAs	Basic CTAs.	Includes custom targeting by device type, country, referral URL, and more.	Includes custom targeting by device type, country, referral URL, and more.
Reporting Dashboards	10 dashboards, 10 reports per dashboards.	25 dashboards, 30 reports per dashboards.	50 dashboards, 30 reports per dashboards.
SEO Recommendations & Insights	Basic recommendations. No analytics.	Advanced recommendations, full site auditing, and topics. Advanced SEO analytics. Google Search Console Integration.	Advanced recommendations, full site auditing, and topics. Advanced SEO analytics. Google Search Console Integration.
Forms	Includes standalone, pop-up, embedded, and collected forms, GDPR options, and custom styling.	Includes everything in Starter, plus code customizations, dependent fields, smart fields, custom email validation, and custom targeting.	Includes everything in Professional.
Podcasts	-	Up to 5 podcasts, and up 1K podcast episodes.	Up to 50 podcasts, and up to 5K podcast episodes.
AI Translation	-
Brand Voice	-
Gated Content: Password-Protected Pages/Members-Only Content	-
A/B Testing	-
Adaptive Testing	-
HubDB	-
Dynamic Pages	-
Content Embed	-
Content Staging	-
Salesforce Integration	-
Post Narration	-
Video Hosting & Management	-
Content Remix	-
Custom Objects	-	-
Salesforce Custom Object Sync	-	-
Field-Level Permissions	-	-
Content Partitioning	-	-
Login as Another User	-	-
Sensitive Data	-	-
Content Approvals	-	-
Standard Sandbox Account	-	-
Reverse Proxy Configuration	-	-
Single Sign-On (SSO)	-	-

Free Content Hub

The Free tier gives businesses just starting out the essential tools they need to build an online presence and begin managing content. While it’s the most basic option, it includes functionalities that allow small businesses to create, edit, and manage their website without needing a developer.

Website & Blog Content Import/Export

This feature enables users to easily import content from other platforms or websites and export their own content. It's especially helpful for businesses transitioning from another CMS and ensures that no data is lost during migration.

Drag & Drop Editor

HubSpot’s easy-to-use drag-and-drop editor allows users to create and design web pages and blogs without any coding knowledge. This tool is essential for small businesses and entrepreneurs who want to build their sites quickly and efficiently.

Website Pages

Create up to 30 website pages on FREE Content Hub - though those pages will have HubSpot branding. 
*Starter keeps the 30 page limit but removes HubSpot branding. 
*Professional & Enterprise tier allows up to 10k pages.

Live Chat & Conversational Bots

HubSpot’s live chat and chatbot functionality helps businesses engage with website visitors in real time, offering basic customer support or answering visitor queries.

Forms

All portals have access to Forms, but the Free version will have HubSpot Branding. Starter removes that branding and Pro/Enterprise unlock additional features such as conditional properties, automation, ticket and deal generation and more.  All form submissions are stored within HubSpot’s CRM for easy contact management.

Website Traffic Analytics

Basic analytics are included to track traffic, visitor behavior, and other performance metrics, are included in the Free Content Hub account.

Template Marketplace

In the Free tier, users have access to a selection of free templates from HubSpot’s Template Marketplace, which allows them to get started quickly with pre-made designs for websites and blogs.

SEO Recommendations & Insights

HubSpot provides basic SEO recommendations for Free tier users, helping businesses optimize their web pages for search engines and improve discoverability.

Starter Content Hub

Starter tier includes all items listed in the Free tier as well as: 

Stripe Payment Processing

Currently only available for those in the US with US bank accounts. 

AI Blog Post Generator

The AI Blog Post Generator helps automate content creation by suggesting topics and generating drafts. This tool is perfect for marketers looking to produce content more efficiently and streamline their editorial process.

AI Image Generator

Alongside blog posts, businesses can also generate AI-powered images to accompany their content, making it easier to create visually appealing blogs and web pages without sourcing external stock photos.

Ads Management

Starter tier users can manage and track ads from platforms like Google Ads and Facebook directly within HubSpot. This integrated approach ensures that businesses have a holistic view of both organic and paid marketing efforts.

Multi-Language Content Creation

If your business operates across regions, this feature allows you to create content in multiple languages, making it easier to reach and resonate with a global audience.

Facebook Messenger Integration

This integration allows businesses to connect their Facebook Messenger account with HubSpot, offering another channel for customer communication and engagement. It complements the live chat and bots to provide a multi-channel customer experience.

Reporting Dashboards

In addition to traffic analytics, Starter tier users get access to more advanced reporting dashboards to track campaign performance, engagement metrics, and lead generation.

Professional Content Hub

The Professional tier is where businesses really begin to scale, thanks to more advanced testing, optimization, and automation features. It’s designed for teams that need greater insights and control over their content strategy.

A/B Testing

Professional users can conduct A/B tests to compare different versions of web pages, emails, or CTAs to determine what resonates best with their audience. This is key to optimizing conversion rates and improving performance over time.

Adaptive Testing

Building on A/B testing, adaptive testing allows businesses to test multiple variables simultaneously and adapt their content in real time based on user behavior, offering dynamic optimization without manual intervention.

HubDB & Dynamic Pages

HubDB allows users to create databases to store structured content (e.g., product catalogs, service listings) and dynamically display it on web pages. Combined with dynamic pages, businesses can automatically update content across their site without the need for manual changes.

AI Translation & Brand Voice

This tier includes tools that make it easier to create multilingual content while maintaining a consistent brand voice, allowing businesses to reach international audiences without sacrificing quality.

Password-Protected Pages & Member-Only Content

This feature allows businesses to gate specific pages or blog content either with a password or for  verified members only, making it perfect for subscription-based models or exclusive content offerings.

Content Staging

Content staging enables teams to build and preview new pages or content before making it live. This ensures that everything looks and works as intended before a public launch.

Podcasts

Professional tier users can incorporate podcasts into their content strategy, allowing them to publish and host audio content on their website, engaging with their audience in a different format.

Video Hosting & Management

For businesses using video content as part of their strategy, HubSpot’s video hosting and management feature allows them to upload, manage, and analyze video performance directly on their site.

Salesforce Integration

Businesses using the Professional tier can integrate Salesforce with HubSpot, making it easier to sync contacts and leads and manage them across both platforms.

Content Embed

The Professional tier allows businesses to embed dynamic content such as forms, videos, and images on their WordPress, SquareSpace or other non-HubSpot website.

Post Narration

This feature allows businesses to offer audio versions of their blog posts, ensuring accessibility and giving their audience multiple ways to engage with content.

Enterprise Content Hub

For large enterprises with complex content strategies and team structures, the Enterprise tier provides unparalleled customization, governance, and security. This tier is designed for businesses managing high-volume content and large teams.

Custom Objects

With the Enterprise tier, businesses can create and manage custom objects within their HubSpot environment, allowing them to store unique data types and create custom experiences based on their unique needs.

Salesforce Custom Object Sync

This feature allows businesses using Salesforce to sync custom objects between HubSpot and Salesforce, ensuring data consistency and streamlining workflows across both platforms.

Content Partitioning

Content partitioning allows businesses to assign access to specific content or pages to designated teams or individuals, ensuring that sensitive information is protected and that only relevant team members can modify content.

Login as Another User

This feature allows admins to log in as other users, making it easier to troubleshoot issues or manage team workflows, ensuring smooth operations across large teams.

Sensitive Data & Field-Level Permissions

Enterprise users have more control over who can view, edit, or delete specific data fields. This helps protect sensitive information, such as customer data, and ensures compliance with regulatory requirements. HIPPA data can now safely and securely be stored in your HubSpot portal.

Content Approvals

To streamline workflows in larger organizations, content approvals ensure that no content goes live without the proper reviews and approvals from designated team members. This guarantees quality control and consistency across all published content.

Standard Sandbox Account

With the sandbox account, teams can test new features, workflows, or integrations in a safe environment before launching them on the live site. This feature minimizes the risk of disruptions during testing phases.

Reverse Proxy Configuration

This feature allows businesses to configure a reverse proxy to meet their specific network or security needs, ensuring a higher level of control over their web traffic and infrastructure.

Single Sign-On (SSO)

SSO provides additional layers of security and governance for enterprises, ensuring that only authorized users can access certain areas of the platform while also simplifying login processes for large teams.

Are you interested in learning more? Contact us at CRO:NYX Digital, we're here to help you understand and leverage the potential of HubSpot to benefit your business.