CRO:NYX Digital Wins 2022 "Best Canadian SEO Campaign"

We are beyond thrilled to announce that CRO:NYX Digital has been awarded the "Best Canadian SEO Campaign" by the Global Search Awards! 🎉

Announced on July 21, 2022, winners and nominees entered the Global Search Awards from around the world and competition in each category was tight. There was no in-person even this year and all the awards were announced and presented via a live stream.  

As a Canadian search marketing agency we proudly represent many Canadian clients in Calgary, AB and throughout Canada. Having our work recognized in an international forum is extra special for us and for our client, One80 Law whose work was showcased in this award submission. 

About our submission...

💪 Brand Voice > Bland Voice

Our goal was to redesign the One80 Law Group website to match the Founder, Catherine’s personality. Catherine Young is an amazingly energetic and no-nonsense lawyer that has a deep commitment to the community and to women's rights. Her technology-driven law firm doesn’t just embrace remote work, it empowers her team to find the flexibility and freedom to balance work with everything else. 

To bring that energy into the website we selected a modern and appealing visual style that establishes a strong brand personality right on the first page. In partnership with our designer-in-residence Amber Ford, we built a brand palette that aligned with the team behind One80 Law and incorporated those colors and organic circular shapes throughout the website.

Read the Case Study: Adding Personality & Increasing Organic Search 659%

The Results

On average, every month, total organic searches increased 659%, discovery reaches increased 910%, website clicks increased 521%, and social media engagement increased by 118%.

Increased website traffic from content creation & distribution. 

In Q4 of 2020, we began to create and share organic content on One80 Law’s social media platforms. It took a few months to see the impact of those efforts and by the end of Q1 2021, we saw a significant and sustained increase in organic sessions and traffic to the website. Within a few months there was a 659% increase in organic search traffic.